Be a part of the largest MLK Parade & Celebration in the state of Texas. The Toyota North Texas MLK Parade and Celebration is the premier event commemorating the life and legacy of the most visible spokesperson and leader of the Civil Rights Movement, Dr. Martin Luther King Jr.

The North Texas MLK Parade & Celebration uniquely brings together 5 counties..Dallas County, Tarrant County, Collin County, Denton County, Rockwall County, Ellis County, and Kaufman County and other surrounding areas for a regional celebration showcasing empowering speakers, star-studded entertainment, top college and high school marching bands, community organizations, leaders, along with featured civic and corporate community service projects and support education through the presentation of scholarships.

A portion of proceeds benefit educational scholarships provided by community organizations across North Texas, to include but not limited to, the Arlington MLK Celebration Committee, Nu Pi Lamda Alpha Phi Alpha Fraternity Inc., and participating schools and community organizations.

Why should your company become a sponsor of the North Texas MLK Parade & Celebration?

  • Increase brand loyalty.
  • Multiple opportunities to create and expand brand/product visibility.
  • Reinforce brand image.
  • Drive retail traffic and sales.
  • Brand display and product sampling.
  • Message of commitment to multicultural ideologies and cultural diversity.
  • Showcase community responsibility through employee community service project.
  • Contribution to educational scholarships.
  • Participation in an annual history-making event.
  • Brand association with Texas’ largest event commemorating Dr. Martin Luther King Jr.

Become a sponsor today!  Contact Sanderia Smith at sponsorship@northtexasmlk.com

2018 Sponsors:

Official Title Partner – Toyota

Official Presenting Partners – Dallas Cowboys, Texas Rangers, Texas Live!

Official Airline and Parade Ground Crew – American Airlines

Official Headquarters Hotel – Hilton Arlington

Official Luxury Hotel – Omni Dallas Hotel Community Partners – City of Arlington, Arlington NAACP